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Research reports

Pharmaceutical marketing research

Pharmaceutical marketing research must always be conducted in full conformitywith the principles laid down in the ICC/ESOMAR International Code ofMarketing and Social Research Practice (1995). Because of the specialcharacteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-


Research reports

Pharmaceutical marketing research (Spanish)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
×

Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-spanish-


Research reports

Pharmaceutical marketing research (French)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
×

Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-french-


Research reports

Qualitative research into National Westminster 'Bankophobia' concepts

The Agency has prepared a number of advertisingexecutions for the National Westminster Bank, andwish to test responses. to some press materialspecifically comprehension of 'Bankophobia' as ' the theme of the campaign.The research objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into National Westminster 'Bankophobia' concepts . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-national-westminster-bankophobia-concepts-


Research reports

Housewives' responses to changes in their budgets

This document sets out an overview of the results ofthe main January research into housewives' responsesto changes in their budgets. It will be followedby research in March, which will draw comparisonswith the present data. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 24, 1974
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Citation

, C. (1974a, February 24). Housewives' responses to changes in their budgets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/housewives-responses-to-changes-in-their-budgets


Magazines

European Research (March 1973)

We inresearch are not always adept at self-administeringsome few questions which are crucial to the successfulcontinuance of the industry.Whether the data collected is for application in socialplanning or to aid commercial strategy and tactics,the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
March 1, 1973
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Citation

B.V., E. (1973a, March 01). European Research (March 1973). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/european-research-march-1973-


Research papers

The question of requisite random test evaluation in written surveys

Following a series of investigations undertaken into the methods of written surveys by the authors, this argument can be viewed as correct only up to a certain point. When written surveys are entailed , the requisite degree of evaluation is dependent...

Catalogue: The European Marketing Research Review 1969
Authors: K. M. Bolte, H. J. Richter
August 1, 1969
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Citation

Bolte and Richter (1969a, August 01). The question of requisite random test evaluation in written surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-question-of-requisite-random-test-evaluation-in-written-surveys